{"title":"True Essentials","description":null,"products":[{"product_id":"ts-trucker-hat","title":"TS Trucker Hat","description":"\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eTRUE SOUTH — Classic Trucker Cap\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFind your Direction.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe True South Classic Trucker Cap brings the signature True South compass design into an everyday essential. Finished in timeless black with the iconic \u003cstrong\u003eTrue South compass emblem\u003c\/strong\u003e front and centre, it’s built for a clean, understated look with just the right amount of attitude.\u003c\/p\u003e\n\u003cp\u003eFeaturing a structured front, breathable mesh back and adjustable snapback closure, it’s designed for a comfortable fit wherever the day takes you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClassic black trucker cap\u003c\/li\u003e\n\u003cli\u003eSignature True South compass patch\u003c\/li\u003e\n\u003cli\u003eStructured 5-panel front\u003c\/li\u003e\n\u003cli\u003eBreathable mesh back\u003c\/li\u003e\n\u003cli\u003eCurved peak\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback fastening\u003c\/li\u003e\n\u003cli\u003eOne size fits most\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTrue South — Est. 2026\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTrue South. Find your Direction.\u003c\/strong\u003e\u003c\/p\u003e","brand":"True South","offers":[{"title":"Default Title","offer_id":54805958885703,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/4776\/5319\/files\/Cap.png?v=1787997524"},{"product_id":"ts-bucket-hat","title":"TS Bucket Hat","description":"\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-(--sticky-padding-top)\" dir=\"auto\"\u003e\u003c\/section\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003ch2\u003eTRUE SOUTH — Classic Bucket Hat\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFind your Direction.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe True South Classic Bucket Hat brings the signature True South aesthetic to a timeless streetwear staple. Finished in classic black and featuring the \u003cstrong\u003eTrue South compass emblem\u003c\/strong\u003e front and centre, it delivers a clean, understated look with a premium edge.\u003c\/p\u003e\n\u003cp\u003eDesigned for everyday wear, the relaxed bucket-hat silhouette offers comfortable coverage while the tonal detailing keeps the overall look sharp and versatile.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClassic black bucket hat\u003c\/li\u003e\n\u003cli\u003eSignature True South compass patch\u003c\/li\u003e\n\u003cli\u003eRelaxed bucket-hat silhouette\u003c\/li\u003e\n\u003cli\u003eWide, stitched brim\u003c\/li\u003e\n\u003cli\u003eDurable everyday construction\u003c\/li\u003e\n\u003cli\u003eComfortable fit\u003c\/li\u003e\n\u003cli\u003eUnisex design\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTrue South — Est. 2026\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTrue South. Find your Direction.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"True South","offers":[{"title":"Default Title","offer_id":54805959704903,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/4776\/5319\/files\/BucketHat.png?v=1787997492"},{"product_id":"ts-trucker-hat-copy","title":"TS Beanie Hat","description":"\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eTRUE SOUTH — Classic Beanie\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFind your Direction.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStay warm while keeping the look clean with the \u003cstrong\u003eTrue South Classic Beanie\u003c\/strong\u003e. Crafted with a soft ribbed knit and finished with our signature \u003cstrong\u003eTrue South compass emblem\u003c\/strong\u003e, this timeless everyday essential is designed to work effortlessly with any streetwear or casual look.\u003c\/p\u003e\n\u003cp\u003eThe classic cuffed fit provides a comfortable, secure feel, while the understated black-on-black design and contrasting compass patch give it the distinctive True South finish.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eClassic black ribbed beanie\u003c\/li\u003e\n\u003cli\u003eSignature True South compass patch\u003c\/li\u003e\n\u003cli\u003eSoft, warm knitted construction\u003c\/li\u003e\n\u003cli\u003eClassic folded cuff\u003c\/li\u003e\n\u003cli\u003eStretch fit for everyday comfort\u003c\/li\u003e\n\u003cli\u003eUnisex design\u003c\/li\u003e\n\u003cli\u003eOne size fits most\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTrue South — Est. 2026\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt for comfort. 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Crafted with a soft ribbed knit and finished with our signature \u003cstrong\u003eTrue South compass emblem\u003c\/strong\u003e, this timeless everyday essential is designed to work effortlessly with any streetwear or casual look.\u003c\/p\u003e\n\u003cp\u003eThe classic cuffed fit provides a comfortable, secure feel, while the understated black-on-black design and contrasting compass patch give it the distinctive True South finish.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eClassic olive green ribbed beanie\u003c\/li\u003e\n\u003cli\u003eSignature True South compass patch\u003c\/li\u003e\n\u003cli\u003eSoft, warm knitted construction\u003c\/li\u003e\n\u003cli\u003eClassic folded cuff\u003c\/li\u003e\n\u003cli\u003eStretch fit for everyday comfort\u003c\/li\u003e\n\u003cli\u003eUnisex design\u003c\/li\u003e\n\u003cli\u003eOne size fits most\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTrue South — Est. 2026\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt for comfort. Designed for direction.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eTrue South. Find your Direction.\u003c\/strong\u003e\u003c\/p\u003e","brand":"True South","offers":[{"title":"Default Title","offer_id":54963330449735,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/4776\/5319\/files\/Beanie_hat_green.png?v=1789059471"},{"product_id":"ts-bucket-hat-1","title":"TS Bucket Hat","description":"\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-(--sticky-padding-top)\" dir=\"auto\"\u003e\u003c\/section\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003ch2\u003eTRUE SOUTH — Classic Bucket Hat\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFind your Direction.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe True South Classic Bucket Hat brings the signature True South aesthetic to a timeless streetwear staple. Finished in classic olive green and featuring the \u003cstrong\u003eTrue South compass emblem\u003c\/strong\u003e front and centre, it delivers a clean, understated look with a premium edge.\u003c\/p\u003e\n\u003cp\u003eDesigned for everyday wear, the relaxed bucket-hat silhouette offers comfortable coverage while the tonal detailing keeps the overall look sharp and versatile.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClassic Olive green bucket hat\u003c\/li\u003e\n\u003cli\u003eSignature True South compass patch\u003c\/li\u003e\n\u003cli\u003eRelaxed bucket-hat silhouette\u003c\/li\u003e\n\u003cli\u003eWide, stitched brim\u003c\/li\u003e\n\u003cli\u003eDurable everyday construction\u003c\/li\u003e\n\u003cli\u003eComfortable fit\u003c\/li\u003e\n\u003cli\u003eUnisex design\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTrue South — Est. 2026\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTrue South. Find your Direction.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"True South","offers":[{"title":"Default Title","offer_id":54963331236167,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/4776\/5319\/files\/Bucket_green.png?v=1789059564"},{"product_id":"ts-trucker-hat-1","title":"TS Trucker Hat","description":"\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eTRUE SOUTH — Classic Trucker Cap\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFind your Direction.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe True South Classic Trucker Cap brings the signature True South compass design into an everyday essential. Finished in timeless olive green with the iconic \u003cstrong\u003eTrue South compass emblem\u003c\/strong\u003e front and centre, it’s built for a clean, understated look with just the right amount of attitude.\u003c\/p\u003e\n\u003cp\u003eFeaturing a structured front, breathable mesh back and adjustable snapback closure, it’s designed for a comfortable fit wherever the day takes you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClassic Olive green trucker cap\u003c\/li\u003e\n\u003cli\u003eSignature True South compass patch\u003c\/li\u003e\n\u003cli\u003eStructured 5-panel front\u003c\/li\u003e\n\u003cli\u003eBreathable mesh back\u003c\/li\u003e\n\u003cli\u003eCurved peak\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback fastening\u003c\/li\u003e\n\u003cli\u003eOne size fits most\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTrue South — Est. 2026\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTrue South. 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